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Date: 01 Mar 2007 13:23:33
From: multi
Subject: Masters to show extra hour on Internet
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http://news.yahoo.com/s/ap/20070301/ap_on_hi_te/glf_masters_internet;_ylt=AjhGIsMlZ8TJmAjIRWWofCbMWM0F
The Masters will have one hour of coverage on its Web site before the
telecast begins, an example of how new Augusta National chairman Billy
Payne wants to see how new media can expand the tournament's audience.
The Masters, which will be held April 5-8, again will feature "Amen
Corner Live" on its Web site (http://www.masters.org), showing every
golfer playing the 11th, 12th and 13th holes at Augusta National.
A year ago, the club said 3.7 million unique users visited the Web
Site and 3 million video streams of live action were served.
"Providing this additional coverage further demonstrates the
importance we place on the Internet," Payne said in a statement. "The
Internet complements our broadcast and it fulfills one of our
principal objectives of exposing as many people as possible to this
great sport of golf. Online coverage of the Masters has great
potential to reach an even larger audience."
The Web feature called "Masters Extra" will be 3 p.m. to 4 p.m. EDT
the first two rounds before USA Network comes on the air; 2:30 to 3:30
p.m. ahead of CBS Sports coverage on Saturday, and 1:30 p.m. to 2:30
p.m. EST before CBS' final-round coverage.
Also new this year will be live player interviews from the media
center.
Payne took over for Hootie Johnson last May, and had said he would
explore the use of new media.
"It's fair to say that given the mandate to reach a broad number of
people around the world, you will see us constantly looking for new
and better ways to do that, perhaps give greater access to more of the
tournament," he said in a January interview.
He said some have argued that streaming video would compete with a
network broadcast, "but I'm not sure that's been proven yet."
During his eight years as chairman, Johnson expanded television
coverage by an additional hour the first three rounds, and by 1 1/2
hours the final round. Payne's focus appears to be the Internet, and
CBS News and Sports president Sean McManus saw no problems.
"As viewers continue to embrace broadband video, 'Masters Extra' and
'Amen Corner Live' will enhance the experience showing more golf and
more golfers throughout the four days of the Masters Tournament," he
said.
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Date: 02 Mar 2007 08:25:10
From: Miss Anne Thrope
Subject: Re: Masters to show extra hour on Internet
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So, Billy's bright idea to expand the tourney's audience, is to attract
computer dweebs?
And the collective sperm count plummets once again...
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Date: 01 Mar 2007 14:02:41
From: annika1980
Subject: Re: Masters to show extra hour on Internet
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On 1, 4:23 pm, multi <m...@asm.org > wrote:
> http://news.yahoo.com/s/ap/20070301/ap_on_hi_te/glf_masters_internet;...
>
> The Masters will have one hour of coverage on its Web site before the
> telecast begins, an example of how new Augusta National chairman Billy
> Payne wants to see how new media can expand the tournament's audience.
Just one step closer to what I predicted will be the future of golf
telecasts.
In the future we'll have all 18 holes being broadcast simultaneously
and you'll be able to switch between them at will. Announcers will
only cover one or two holes each so you might be able to flip to Verne
Lundquist on #16, Gary McCord on #17, or even Randy Brown and Crack
Powers doing the coverage on the par-3 6th.
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Date: 01 Mar 2007 14:12:52
From: multi
Subject: Re: Masters to show extra hour on Internet
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On 1 2007 14:02:41 -0800, "annika1980" <annika1980@aol.com > wrote:
>Randy Brown and Crack Powers
Sounds like the cast of Brokeback Mountain.
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